LUNAROUTE
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Who we are

We believe AI should feel abundant.

LunaRoute was founded by Eran Sandler and Gur Brosh around a simple idea: people should be able to use AI as freely as possible.

As AI became a larger part of how we build, work, and experiment, we kept running into the same contradiction. The technology was becoming dramatically more capable, but the way we paid for it still encouraged restraint. Every request had a cost. Every experiment added to the meter. The more useful AI became, the more you had to think about how much you were using it.

We wanted to change that.

We built LunaRoute around capacity instead of consumption — giving users predictable access to AI without constantly counting tokens or worrying about what the next request will cost.

What excites us most isn’t simply making AI less expensive or more predictable. It’s what happens when the constraint disappears. People try more things. They let agents work longer. They experiment without first asking whether an idea is worth the tokens. AI starts to feel less like a resource that needs to be rationed and more like infrastructure that’s simply there when you need it.

That’s the experience we want LunaRoute to make possible.

Built by founders who have spent their careers building technology companies

Eran Sandler

Eran Sandler

Co-founder & CEO

Eran is a founder, software architect, and hands-on technical leader with more than two decades of experience designing and building large-scale software systems.

Before LunaRoute, Eran co-founded Peach Finance and served as its CTO, architecting the platform that powered complex financial infrastructure for lenders. He has founded and built several technology companies, including AppSharp, MyPermissions, and Yedda, which was acquired by AOL. Eran was also a co-author of the original OAuth specification.

More recently, his work has focused heavily on AI infrastructure, model routing, inference, developer tools, privacy, and the systems required to make increasingly capable AI agents practical and reliable.

Gur Brosh

Gur Brosh

Co-founder & COO

Gur has more than two decades of experience building and operating technology companies, with a focus on turning complex technology into products and businesses that customers can depend on.

Before LunaRoute, Gur co-founded Peach Finance, where he served as COO and helped build and scale an enterprise financial technology platform from its earliest days through its acquisition by SoFi in 2026. He previously co-founded AppSharp, a software company serving businesses and technology partners at scale.

Across those companies, Gur has worked at the intersection of product, operations, enterprise customers, go-to-market, security, compliance, and company building.

Why LunaRoute

We’ve built companies together before, and we’ve seen firsthand what happens when a new technology removes a constraint that people had previously accepted as unavoidable.

We believe AI is at one of those moments.

Models will continue to improve. Agents will do more work. People will find entirely new ways to use them. But for that to happen, using AI needs to feel natural and abundant - not like something you have to meter one request at a time.

Our goal with LunaRoute is simple: remove as much friction as we can between people and the AI they want to use.

More freedom to build.

More freedom to experiment. More freedom to ask, create, automate, and explore.

That’s what we’re building toward.

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